Robotics-Centre Title
So you’re ready for robotics, here we are

Robotics-Centre Title
State of the art drone data management software

Robotics-Centre Title
Our robots are ideal unmanned systems for land, sea & air

Robotics-Centre Title
Our robots can access places humans have never seen before

Robotics-Centre Title
On-demand, accurate, real-time data when it’s needed the most

We would like to thank Stephen King for his tireless efforts in making this year’s SEECAT trade show a success.

Due in part to this year’s success in Tokyo, we would like to announce our newest subsidiary, Robotics Centre Japan. Stephen is CEO. To his left are David Giessel, CTO, and Robotics Centre President Charles Barlow. Nobuyuki Moriga, (absent) is COO.  Here’s to exciting new opportunities in the Asian markets.

Robotics Centre delivers data management and a full spectrum of unmanned robotic systems—land, sea and air– to corporate and government clients around the world. We are where our clients come to build end-to-end unmanned solutions to their challenges.

We are robots. We are data.
We are the Robotics Centre.

From robots to software, data capture and movement, sales, training and service, the Robotics Centres are the future of robotics solutions.

The Robotics Centres are where clients come to build end to end unmanned solutions to their challenges. We accomplish this by having dozens of different outdoor unmanned systems for land, sea & air which are all from different manufacturers, coupled with the ability to integrate them into an existing IT structure or create a new structure. The Robotics Centres sell the hardware, software, training, maintenance, and data solutions or simply do the work for the client as a contractor. We also provide comprehensive counter-drone solutions for government and industry.

Our Headquarters is in Ottawa, Canada. We have established our first regional hub in Riyadh, Saudi Arabia, which is the Robotics Centre Middle East. Additional Robotics Centres will be established in Asia, Europe, and the Americas.

Looking for a robotics solution? Simply tell us what you need and we search our client list to find the best match. At our state of the-art robotics facility in Riyadh, you get hands-on experience testing the hardware as well as the software applications resulting in real life experiences you cannot get from a brochure.

We love robots, and we love the people who make them.  Your inventiveness, your engineering skill, and your dedication move the world forward.

For Robotics Manufacturers

If you are a small robot shop with a cool machine, here’s how the Robotics Centre wants to work with you:

  • We buy one or two of your machines, we send someone to train on them, and we introduce them to our government and industrial clients
  • If your machine is complex, we may ask for one of your engineers to accompany us — don’t worry, we will pay
  • If the customer buys a few, we will work with you and them to make sure it’s doing what they need it to do, e.g. integrate it into their IT network
  • If the customer buys a lot, we will set up an in-country training system and a workshop where we can maintain and repair the systems
  • We buy the systems from you, and we sell them to our clients. Yes, we mark up the price; but we also deal with complex government procurement, performance bonds, insurance, shipping, export controls, and all the other administrative clag that a small company is not set up to deal with

Here is what we do

  • We give you exposure, marketing support, sales support, and visibility at trade shows
  • We give you feedback and advice on your system from the point of view of an experienced customer
  • We help integrate your system into a wider unmanned systems fleet
  • We bring you directly to end-users who trust us
  • We help develop product sets using the data your robot is capturing

Here is what we don't do

  • Invest in companies. We bring the best robots we can find to our customers, and we can only do that if we are free to choose the best robots. So we don’t invest, sorry.
  • Demand exclusivity. We believe that we have to earn the right to sell your equipment, so we will ask for exclusivity only once we have proven ourselves
  • Sign non-compete clauses. Again, we look for the best robots we can find, and therefore we need to work with robotics companies that may be in competition with each other

Our Free Advice

We have worked with a lot of start-up robotics companies over the years, and we have a lot of experience working with them as they have grown.  Frankly, we have seen many of them make the same mistakes.  So, for what it’s worth, here’s some advice offered in the spirit of friendship:

  • At some point, companies from all over the world will start calling you, asking for exclusive sales rights for a country or even for an entire region.  Don’t do it!  Not early in the process, anyway.  Make sure that any company that wants to be your rep is serious about investing its time and money into making sales.  Ask them what other robotics firms they rep and then call those companies.  And make sure that any exclusive sales rights you do give a company have a time limit and/or performance objectives clearly outlined.  Never, under any circumstances, should you give away the rights to an entire region.
  • The days of a robotics company inventing every bit of its system are over.  Or at least they should be.  Specifically, don’t try to design and build your own communications architecture, batteries, or payloads unless one of those things is your speciality.  There are smart engineers in other companies – use them.  Buying a payload, for example, from a company that just makes payloads might be expensive, but will cause you much less pain in the long run than trying to build one yourself.
  • If it’s a flying machine and you might want military clients, then paint it light grey.  Then get stickers, or “skins”, to customize the livery for any other client.
  • Don’t fall into the trap of testing in the same environment all the time.  You need to replicate how the end user will deploy the system, and the best way to do that is to go to as many different places as you can and use it under the most realistic conditions possible.  Remember that just using your robot is only part of the user experience — charging it, shipping it, getting the data off it, etc. are all central parts of the user’s experience.
  • As you move from the prototype or early production stage into higher volume production, you will see variances in various components from your suppliers. Batch 2 of a component may be slightly different than was batch 1.  Try to take this into account in your engineering process and design so that a slight variation in a component doesn’t cause you significant problems either from a performance, safety, or production perspective.
  • In a similar vein, please remember that every component you ship with your system will be seen by the customer as part of your system, even if you didn’t build it.  So if you ship your system with a tablet computer, for example, make sure its a good one.
  • You might be brilliant engineers (and we hope that you are), but brilliant engineering alone does not build a company.  You need to get your robot right, but if you ignore finance, marketing, business development, & manufacturing, then you won’t get much beyond the prototype stage.  Find someone you trust with some business experience and get that person involved.
  • Our final bit of advice may seem obvious, except that we have yet to find a new robotics company that didn’t get it at least a bit wrong.  And that advice is…make sure everything works the way you say it will all the time.  Until everything works, do not try to sell it.  We know you’re under pressure to get those first sales and to put some money back into the company, but customers are not forgiving and any problem in their hands will cause you a lot more pain than the same problem back in your lab.

Are you interested in working with Robotics-Centre?

our robots
Our Robots

Our Robots

Robotics Centre provides clients with the latest in unmanned vehicles technology

our stories
Our Stories

Our Stories

Read some of our from-the-field stories about robots helping our clients in real-life

our people
Our People

Our People

Company's strength lays withing it's team. At Robotics Centre we are proud of our staff and their backgrounds

Connect
Connect

Connect

Reach out to Robotics Centre, let us help you with your unique robotics needs

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